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seo/json-ld-placeholder · JSON-LD placeholder text

JSON-LD should not contain unreplaced placeholder text.

Severity: info

What it checks

Flags obvious placeholder/boilerplate text (e.g. lorem ipsum, Your Company Name) left in a JSON-LD value.

Why it matters

Leftover placeholder text ships misleading structured data to search engines.

How to fix

Replace the placeholder with the real value for the page.

Mode differences

Source analysis (the CLI, the dashboard’s static baseline) composes each route’s <head> from <svelte:head> in the page and its layout chain, followed into repo-local components, plus the known meta components (svelte-meta-tags, svelte-seo) and any you declare in metaComponents. It judges only a literal value; it never examines a dynamic one. Rendered analysis (the Vite plugin’s build pass, a route you visit in the dashboard) reads the shipped <head>, where every value is literal; the build pass covers prerendered routes only. When the two disagree, trust the rendered result.

Disabling

Record existing findings in the suppressions file (npx svelte-vitals --update-suppressions), scope the rule per route or path with overrides, or turn it off:

export default {
  rules: {
    'seo/json-ld-placeholder': 'off'
  }
};